I was tasked with designing the label for Gervenne Whitening & Fragrant Shower Cream with the new iWhite-boosting technology. A product whose designer needs to have a strong empathy with women. Gervenne Whitening & Fragrant Shower Cream is made with goat’s milk and vitamin B3 which help nourish and whiten skin. Sunscreen properties help protect skin from harmful effects of ultraviolet rays. The perfume scent from lily brings wonderful feelings.
BRAND’S TARGET AUDIENCE
Young female 18-24 years old
• Middle lower income class
• Single/recently married (no kids yet)
• Come from Rural or recently move to Urban for a better life
About this design:
I use the image of a fragrant, winding white milk line that combines perfectly with the gentle beauty of lilies and the sweet flavor of pineberries, bringing a feeling of freshness, bright whiteness, and lingering floral scent.
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